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To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.

Title	:	It Pays to Advertise
Release	:	Feb 18, 1931
Runtime	:	1h 3m
Genre	:	Comedy
Stars	:	Norman Foster, Carole Lombard, Eugene Pallette, Richard 'Skeets' Gallagher, Louise Brooks, Lucien Littlefield, Judith Wood, Morgan Wallace, Tom Kennedy, Marcia Manners, Frank Coghlan Jr., John Howell, John Sinclair